Jun 30 2008
The Real Ambassadors
In a Cold War context, “jazz was a natural” in the arsenal of cultural diplomacy. So concludes Fred Kaplan a piece in the New York Times on the Jazz Ambassadors Program of the mid 50s. Possibly because jazz during the years when the program was launched, was not only a purely homegrown art form, but also a regular mass culture export.
So, it is interesting that when Kaplan asks what would be today’s “secret sonic weapon” the answer seems to still be jazz.
Present day’s version of the Jazz Ambassadors Program is called Rhythm Road and although it does offer what is referred to as “urban” music (not sure whether this is supposed to be an inclusive term, or just a euphemism), the main focus of the program is still jazz. It is however not with the stars of yesterday or even today, the groups are all fairly unknown. Not that this would make much difference in terms of impact, as the great names of jazz today hardly receives the world press attention of big rock, pop or even “urban” names.






